This article in Wired profiles the use of weblogs by Macromedia product managers for customers.
Note the informal weblog cluster that includes a developer/customer: “Hall has his own blog, and he often links to the Macromedia blogs, and they link to him, and others link to all of them — creating a community of Flash blogs that the company says addresses the needs of its customers.”
And note the process by which cream rises to the top: “The important items — the best Flash examples, the most interesting tips, the most pernicious bugs — are passed through the developer community at blog-speed, which can be quite fast. The unimportant stuff isn’t passed around as quickly — which of course is just how it should be.”
