Last week’s Boston Herald had an article titled Blogs offer peeks inside small firms
Small firms, including Novidian, use blogs much as they used company Web sites, newsletters and e-mail in the past: as a way to reach existing and potential customers. Part water-cooler chat and part news-referral bulletin board, Novidian’s blog is all about “doing the old soft sell,” says company co-founder Andrew Palmer. “Our blog gives people a sense of how we speak, how we feel and how we do business,” says Palmer, a lawyer with a business degree. “We encourage everybody on the staff to contribute.”
Scroll down to the bottom of the weblog and you’ll see that there are eight contributors to the blog.
Interesting that they put the blog on a site/URL separate from the corporate site.
