From a posting in Lee LeFever’s Commoncraft blog about the paper Blogging the Market: How weblogs are turning corporate machines into real conversations by George N. Dafermos. (80 page pdf available, too.)
“Overall, it’s an optimistic view of the power of weblogs to challenge business marketing and strategy, internal communication, innovation, etc. provided through examples and analysis. … the paper offers a wide variety of viewpoints and examples of how Weblogs are changing and will continue to change the way individuals and companies communicate.”
