A couple of weeks ago, the Northfield Enterprise Center held a Marketing for Success seminar. Elizabeth Child, marketing communications and PR consultant, encouraged everyone to use a 30 second “elevator pitch” while mingling with one another during the social hour prior to her presentation.
I’ve done this with another one of my businesses but realized that I hadn’t yet with my weblog work.
So I jotted some notes in my PDA that day but hadn’t done anything with them till this morning when I got a note from a colleague, Jim “Coach” Earley, that he’d posted to his new Trailblazer Coaching Weblog. He invited me to try out the Comment feature of the blog by saying something “… that clarifies what you do.”
My elevator pitch draft came to mind and so I posted it there… and figured it would be good to post it here as well.
“I help small business owners make better use of their websites by showing them how a weblog can bring a voice of authenticity to it. I then coach them in the art of blogging, including using it for ‘strategic storytelling’ about their products, services, clients, employees, partners, and community.”
Let me know if you’ve got feedback on how well this captures or misses the essence of what small business blogging is about.
