In the current issue of Newsweek: Blogging
With The Boss’s Blessing
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Until recently, the thought of employees blabbing freely to the masses about their work on company time — without the suits from PR hovering over them to stay “on message” — would have created panic in the executive suite. But in the past year, employee blogs have begun to multiply across Corporate America — and a growing number of companies approve. It started mostly as a techie thing when engineers and product developers at places such as Macromedia, Sun Microsystems, and Dell began posting first-draft free-for-alls of their own volition as a way of communicating with customers, each other, and the outside world. Though employees represent just a fraction of the 2.7 million bloggers today, experts predict they will grow robustly as consumers demand information in a more unvarnished way.
