Blogging for Business: “With readers flocking to their Web postings, execs are finding blogs useful for plugging not just their products but their points of view.”
An interesting piece on how executives of large corporations and other organizations are discovering the advantages of a weblog.
The business world’s posting pioneers say blogging helps them network, boost sales, and even lobby — at a fraction of the cost of traditional media. “There’s no fundamental difference between giving a keynote speech in Shanghai in front of 30,000 people and doing a blog read by several million people,” Schwartz says. A wider audience isn’t the only potential advantage a blog offers over a speech. A writer can tailor his message to a particular audience on a moment’s notice. Blogs also give execs a chance to tell their side of the story without interference from the media or analysts.
