In the September 04 issue of Priority Magazine, I’m interviewed for their Ask the Experts column on What in the World is a Blog? (And a tip-of-the-blog bat to Inga Beyer with Corridor Business Journal in Iowa City, IA for the alert on the article’s appearance.)
Another newer approach is to create a so-called Weblog, a portion of your existing Web site where you can easily add information related to your business. “A Weblog is a piece of technology on your Web site that allows you to update the site without using a webmaster,” says Griff Wigley, Wigley & Associates (www.smallbusinessblogging.com), Northfield, Minn. Wigley, who helps small companies develop Weblogs, says that blogging is becoming increasingly popular among small-business owners. “They use it to talk in their own words about their employees, customers and products.”
