I posted on this issue of interaction to my Leadership Blogging weblog today.
It starts out:
There’s an inhibiting factor in getting many leaders to participate in online interaction (message boards, mailing lists, weblog comment discussion).
They easily get overwhelmed (or rightly fear they will) by the volume of communications and the subsequent expectation that they will have to continue to be responsive to any citizen/customer who wants to engage them electronically.
And then when they don’t/can’t keep up, they look/feel bad.
So I typically advise them to NOT enable comments when they first launch their blogs, but rather to use a Contact Me form…
