From the Jan. 10, 2005 Issue of Fortune: 10 TECH TRENDS: #1 – Why There’s No Escaping the Blog Freewheeling bloggers can boost your product�or destroy it. Either way, they’ve become a force business can’t afford to ignore.
Unlike earlier promises of self-publishing revolutions, the blog movement seems to be the real thing. A big reason for that is a tiny innovation called the permalink: a unique web address for each posting on every blog. Instead of linking to web pages, which can change, bloggers link to one another’s posts, which typically remain accessible indefinitely. This style of linking also gives blogs a viral quality, so a pertinent post can gain broad attention amazingly fast�and reputations can get taken down just as quickly.
