Susannah Gardner’s new book is out: Buzz Marketing with Blogs for Dummies, “… a book for business professionals looking for advice and solutions for business blogging.”
I found her weblog companion to the book via a weblog by Hugh at gapingvoid. UK Councillor Andrew Brown pointed me to a recent post there about fake blogs – pure marketing meltdown denial — which I’ve not heard much about.
I must admit, my eyes tend to glaze over when the talk turns to business blogging that’s heavy on the PR/marketing. But these two blogs and the book might have the right approach. I’ve ordered the book.
