I’m heading to Mpls this morning for this panel, hosted by Business Wire. I may do some moblogging from there.
Navigating the Blogosphere: How Blogs Are Influencing the Media and Changing the PR Landscape
- How to use blogs to reach consumers, shareholders, media, and other key audiences
- How traditional media organizations are adapting to the rise of the blogosphere
- How to monitor and interact with blogs
- How blogs are impacting traditional public relations practices
Panelists:
- Steve Cohen, Senior Librarian, PubSub Concepts, Inc. — Co-manager of the Public Library Association weblog
- Jason DeRusha, General Assignment Reporter, WCCO �TV — One of the first local TV
- journalists to have a regularly updated weblog on his station’s website
- Andrew Eklund, Founder & CEO, Ciceron — A firm specializing in a variety of leading edge marketing strategies such as blogs
- Sarah Lutman, Minnesota Public Radio, Senior Vice President of Arts & Culture
4 pm update: The panelists
