IMHO, the most important characteristic to bring to a weblog is a voice of authenticity. Having a weblog encourages it but it’s not a given. And in this age of PR-speak and spin, authenticity in politics is almost newsworthy. In the Nov. 15, 2004 issue of Time Magazine: Obama’s Ascent
How do you leap from neighborhood activist to U.S. Senator to perhaps higher office? Even for Barack Obama, it’s more complicated than it looks … one of Obama’s gifts is that he is meticulously self-aware, and he knows that the frenzy that surrounds him doesn’t entirely make sense… What’s going on? I’m not entirely sure,” he said, looking tired but steady. “I think what people are most hungry for in politics right now is authenticity.”
Unfortunately, he doesn’t appear to bring this voice of authenticity to his weblog, Obamablog.
