I’ve worked with a bookstore here in the Northfield called River City Books the past couple of weeks to help them launch a companion weblog and podcast to their existing website.
Normally I use a photo of the person I’m working most closely with on the project but in this case, they’ve opted to add a little intrigue to the blog by identifying the blogger only as The Raven. I initially objected, given my strong beliefs about “authentic voice” but since it’s not a leadership blog — I think of it as a PR/announcement blog — I don’t see any harm to it. I’m looking forward to seeing how it evolves.
