Business Week article on internal and external blogs

The May 22 issue of BusinessWeek ran this article:

• Into The Wild Blog Yonder: The once-secretive Boeing opens itself up — to employees, customers, and the public.

And here’s a follow-up on the piece by SixApart, the makers of the Movable Type weblog
platform they’re using:

• “Go Out And Get Better” – Behind the Scenes of Boeing’s Blogs

Of the two external blogs mentioned, I’m most interested in Randy’s Journal, as the consultant describes it as “… the classic senior executive/thought leadership blog.” Randy Baseler is vice president of marketing for Boeing Commercial Airplanes in Seattle.