I do follow Debbie’s blog on occasion http://www.blogwriteforceos.com (as I do yours, of course! http://www.berkshirepublishing.com/blog/ ) and you may be right. She seems to focus primarily on blogging as part of a “company’s online communications and marketing toolkit.” Some aspects of CEO/leadership blogging would be a subset of that but many other aspects would probably not, especially those directed internally.

PM Update: I grabbed the free PDF of the table of contents and introduction to Weil’s book, and Chapter 5 is titled, “Should the CEO blog?” and includes a section on internal blogs. I’ll post more after I read the book.

Yes, time and risk… a good way to sum up my five reasons for why not more CEO bloggers.

And as for some who just don’t like to write, you’re right. Which is why I’m pushing audioblogging and podcasting these days, as some of those who don’t like to write do quite nicely with the spoken word.

One reason CEOs do not blog is priorities and the perception of value. We all have to make choices. Those who do not blog do not believe the benefits outweigh the costs (time and risk).

And some CEO’s just plain do not like to write.