In today’s NY Times: A Blogger’s Big-Fish Fantasy
Beyond paid sponsorships and self-generated promotion, networking in the blog world is a matter of courting other readers and bloggers via links. “Linking prolifically gets links,” said David L. Sifry, co-founder of Technorati (www.technorati.com), a site that ranks blogs and tracks blog updates. “It sounds counterintuitive, but by being generous with links, you’re contributing a significant amount of information to your readers.” Readers will, in turn, come back to blogs they are getting good information from, Mr. Sifry added.
