Ciceron CEO Andrew Eklund: A Daring Voice: Fighting the “blah, blah, blahs”
Since my article on blogging appeared in last month’s newsletter I’ve talked with many folks about what’s truly possible when it comes to organizations being “able” to have anything other than a purely impersonal corporate voice. Almost to an organization I found that most marketing departments could not have a blog on their web site because “corporate legal would have a tizzy.” Or “we can’t talk about our products or future products or even our opinions. We really just can’t talk.”
