In the July issue of Inc. Magazine’s Inc.com: Blogging for Business: Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, they’re garnering more attention from businesses as a way to connect with customers and prospects.
“What makes a good b-blog? The best are lively, relevant, straightforward, and, though informal, relatively well-written. They showcase their owners’ distinctive voices, interests, and expertise without crossing into mind-numbing narcissism. Some worthy examples: New York PR executive James Horton posts daily observations about PR news and trends. San Francisco attorney Denise Howell blogs about intellectual property law and, well, blogging. And Ray Cox of Northfield, Minn., maintains two professional blogs, one tracking contracting work done by his Northfield Construction Co, the other reporting on his work and observances as a Minnesota state representative.
Nice to have our client Ray Cox’s two weblogs featured in the article. And their weblog resources page lists Cox’s two websites, too, along with Wigley and Associates. Cool.
