By Griff Wigley, on July 31st, 2003
The Inc.com article below noted that Groove founder/CEO Ray Ozzie has posted a blurb on Personal Website and Weblog Guidelines for employees. Looks reasonable to me.
“A number of people at Groove have started blogs, and I’m really trying to encourage more to do the same. The more we live it, the more that we’ll learn from it, and the more that we’ll learn through it as we’re engaged in conversations with our customers. And thus, the sooner that we’ll be able to improve our products and services based upon what we learn. Of course, there are many questions that arise when an employer encourages employees to operate more “in the open”, and so our counsel, Jeff Seul, has taken a first pass at creating a “blog policy”. Check it out.”
By Griff Wigley, on July 31st, 2003
In the July issue of Inc. Magazine’s Inc.com: Blogging for Business: Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, they’re garnering more attention from businesses as a way to connect with customers and prospects.
“What makes a good b-blog? The best are lively, relevant, straightforward, and, though informal, relatively well-written. They showcase their owners’ distinctive voices, interests, and expertise without crossing into mind-numbing narcissism. Some worthy examples: New York PR executive James Horton posts daily observations about PR news and trends. San Francisco attorney Denise Howell blogs about intellectual property law and, well, blogging. And Ray Cox of Northfield, Minn., maintains two professional blogs, one tracking contracting work done by his Northfield Construction Co, the other reporting on his work and observances as a Minnesota state representative.
Nice to have our client Ray Cox’s two weblogs featured in the article. And their weblog resources page lists Cox’s two websites, too, along with Wigley and Associates. Cool.
By Griff Wigley, on July 31st, 2003
Encouraging Accountability through Personal Publishing
by Anil Dash from Six Apart, the company behind Movable Type and the new TypePad.
“There’s an increasing sense today that many of our most powerful institutions have become disconnected from the ordinary citizens they are supposed to represent. From questions about the accuracy and bias of the media to concerns over accountability of elected officials and government policy, there is a lack of communication and understanding between these organizations and the people who grant them their power. Despite these concerns, it seems that the personal publishing phenomenon is having a positive impact on these strained connections. We try to stay away from the more outrageous hyperbole about weblogs being “revolutionary,” but the overall trend towards expressiveness and immediacy on the web has already had a noticeable effect. For example… “
By Griff Wigley, on July 31st, 2003
Ciceron CEO Andrew Eklund: A Daring Voice: Fighting the “blah, blah, blahs”
Since my article on blogging appeared in last month’s newsletter I’ve talked with many folks about what’s truly possible when it comes to organizations being “able” to have anything other than a purely impersonal corporate voice. Almost to an organization I found that most marketing departments could not have a blog on their web site because “corporate legal would have a tizzy.” Or “we can’t talk about our products or future products or even our opinions. We really just can’t talk.”
By Griff Wigley, on July 29th, 2003
I’m thrilled to announce that David Bly, DFL opponent to Republican Representative Ray Cox in last fall’s District 25B House race here in MN, will soon have a weblog.
His old web site will eventually be mothballed in favor of a new site at DavidBly.com.
Bly has not formally announced whether he’ll challenge Cox in the 2004 elections, nor has Cox announced his relection campaign. But regardless, both have deep civic roots and their opinions matter.
I’m expecting that both will soon be challenging each other in thoughtful weblog postings… and I hope other area citizen weblogs with a civic/political slant will pop up, too.
By Griff Wigley, on July 17th, 2003
A site called Up2Speed (“The single source for no-nonsense Internet marketing news (formerly MarketingFix) “) has a weblog category devoted to weblogs as marketing tools that’s done well.
They’ve also just launch a free I-Blog Discussion List moderated by Rick Bruner, longtime Internet marketing guru. It’s focus: “How to Use a Weblog to Connect With Customers.” It’s not an open discussion list. Only those comments (or snippets of comments) selected by the moderator appear on the list. It’s put together in a newsletter/digest format and then emailed out twice per week to all subscribers. I read 3-4 back issues and was impressed with the quality of the contributions.
By Griff Wigley, on July 14th, 2003
By Griff Wigley, on July 9th, 2003
By Griff Wigley, on July 7th, 2003
By Griff Wigley, on July 7th, 2003
Today’s NY Times has a piece on Blogs in the Workplace and focuses on internal use of weblogs at larger organizations. One manager sees it as a tool for reducing his internal email.
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