Griff Wigley

Citizen-driven Journalism & the Civic Blogosphere

I’m paying close attention to the role of weblogs and “conversational journalism/citizen-driven journalism” — citizens being more than passive consumers of media.

Here’s an exerpt from a comment by Jay Rosen, NYU journalism professor who’s turning into one of the premier bloggers re: democracy and the press/media. The comment is attached to this posting on [...]

Public policy post

Ray Cox has posted a note to his Northfield Construction weblog today, one that falls into the category I label Voicing an opinion on a public policy or issue that affects one’s organization. (See the blog post examples page for categories of posts.) His posting is titled Commercial Tax Base and details his frustration [...]

Coverage of our biz blog panel

See BL Ochman’s blog post on our ad panel. ‘Tis true… no Internet connection. Argh. My comments were limited to Northfield Construction Company and the “authentic voice” of its owner, Ray Cox. My comments seemed to reasonate with at least four (count ‘em – FOUR!) people in the audience. Henry Copeland, CEO [...]

MarketingWonk’s new research report on business blogs

I got a small preview of this new report, Business Blogs: How Successful Companies Get Real Results With Weblogs, at the Ad-Tech conference in NYC on Monday when co-author Rick Bruner showed some screenshots during our panel.

11/7 Update: A few of my Wigley and Associates‘ clients are in it: The Contented Cow, Chapati, City of [...]

Business blogs in larger corporations

I’ve tended to agree with the premise in this article that appeared in the Guardian about a month ago titled, Why blogs could be bad for business. “The notion that more than a few companies might relax their external relations strategies enough to allow weblog communication, willy-nilly, between staff members and the outside world, [...]

Ad-Tech conference

I’m heading to NYC today for the Ad-Tech conference (back on Tuesday eve), where I’m on a panel titled Blogging for Business: Using Weblogs for Marketing and Nano-Publishing. I hope to be able to post occasionally from there, though since it’s about blogging, I plan to post on my Small Business Blogging site’s weblog.