A free, 20 page PDF essay posted at Change This that I think indirectly makes a case to SMB’s (small and medium-sized business) for a weblog: One-Minute Site

THEY�VE RIPPED YOU OFF! The Web service providers have palmed you off with a Website model that will set to zero your chances of getting new clients [...]

A free, 13 page PDF essay posted at Change This titled The Corporate Weblog Manifesto. Much of the author’s message is applicable to small businesses, too.

Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should [...]

I was interviewed this week by a reporter from Fortune Small Business magazine about small business weblogs. I expect he’ll be contacting several of my small business blogging clients over the next week or so.

And I was also interviewed by a reporter from State News, the monthly publication from the Council of State Governments about [...]

Mark Tapscott (director of the Center for Media and Public Policy at the Heritage Foundation): Can the Blogosphere do for government what it has done for the MSM? [mainstream media] A Heritage colleague, Andrew Grossman, replies. Both make VERY good points. I’m wondering whether the systemic forces that Grossman mentions are significantly different at [...]

IMHO, the most important characteristic to bring to a weblog is a voice of authenticity. Having a weblog encourages it but it’s not a given. And in this age of PR-speak and spin, authenticity in politics is almost newsworthy. In the Nov. 15, 2004 issue of Time Magazine: Obama’s Ascent

How do you leap from neighborhood [...]

Longtime client Leif Knecht of Knecht’s Nurseries & Landscaping is interviewed by host Jon Gordon on today’s Future Tense radio show (MPR/American Public Media).

The entire 5 minute show, More businesses consider blogging, is available on the show’s web site (listen using Real Audio) but here’s a snip:

Recent entries on the photo-rich blog of Knecht’s [...]

A tip of the blog hat to MPR’s Future Tense reporter Jon Gordon on the release of this Forrester Research report last week.

I’m guessing that their report focuses on PR-type blogs and maybe to some extent on product manager/mid-level manager blogs. I’ll try to find out if they have much to say about top [...]

I’m part of a team of people who will be working with a group of bloggers (primarily city council members and city managers) in the UK over the next several months. My role will primarily be “blogging coach. The primary web site for the project: Read My Day.

I’m using the phrase “civic leadership blogging” to [...]

Water Filters R Us is a new web site/weblog client. Watch for blog posts from Steve Betheil soon. And a tip of the blog hat to BL Ochman for the referral.

Lockwood’s Opera House, a retail/residential condominium project in downtown Northfield, is a new client. Watch for blog posts from Kate Kuyper soon.