Guide to Civic Leadership Blogging (2005 U.K. edition)
How to use weblogs as an effective local leadership tool
How to blog effectively: Link, Link, Link
Master the art of quickly adding relevant links to your posts. Why?
- It allows your readers to easily go deeper and broader.
- Search engine spiders come back more frequently when they see links in your posts, as their algorithms depend on them.
- Those you link to generally appreciate it and are more likely to link back.