Guide to Civic Leadership Blogging (2005 U.K. edition)
How to use weblogs as an effective local leadership tool
What to Blog
New bloggers often are at a loss on what to write about. Experienced bloggers often fall into a pattern of blogging on a narrow range of subjects. Here's a list of types of posts that can help keep your range broad… and thus make your blog more interesting for your audience to read and for you to write.
- Illustrate your values, mission, goals and strategies
- Provide recognition to an employee, a colleague, an organisation or business in the community
- Leverage your media diet
- Chronicle a decision or a current, unresolved problem
- Teach about a service, program, department
- Point to changes/additions to your website
- Reveal aspects of your non-work life
- Teach about the complexities of an issue