Guide to Civic Leadership Blogging (2005 U.K. edition)
How to use weblogs as an effective local leadership tool
What to Blog: Illustrate your values, mission, goals and strategies
Most of us find it difficult to remember the organisational mission/purpose/values statements that are plastered on our walls and web sites, even ones that we helped write. What makes them come alive are real-life examples. Blogs provide a convenient way to tell short stories that indirectly convey your values and illustrate the overall direction of your organisation, your current individual focus, and the strategies being deployed to get there