Wigley and Associates

How to use weblogs as an effective local leadership tool

 

 

In age of media sound-bites, issues often get reduced to simplistic either/or characterisations for the public.  Leaders more often must take the time to understand the complexities, the shades of grey of an issue where others see only black and white. A blog offers an opportunity for a leader to share some of their deeper understanding with the public.  A series of posts, each embedded with a recent story that illustrates one aspect of the issue, can provide a palatable way for a leader to teach about the issue.