Long-time client Trials Training Center is hosting a special motorcycle competition in August, the Tennessee Knockout Enduro. Its two main sponsors are Kenda Tires and Monster Energy so, like most competitions of this type, it’s branded this year as the "Kenda Tennessee Knockout Extreme Enduro, fueled by Monster Energy."
We’ve given the event its own page on the TTC website, with the special domain name mapped to it. We’re using the TTC blog to post event updates, with a special tag phrase and special RSS feed. We’re also using the existing TTC Twitter account and TTC Facebook page for additional promotion.