For the past three years, the potential readership for Park Nicollet CEO David Abelson’s blog was 8,000 Park Nicollet team members. Now, however, his potential audience is limitless. Abelson’s CEO Blog is now available worldwide on the internet as DrAbelsonConnects.
“My blog began as a direct communication to our team members and existed only inside our computer servers here at Park Nicollet,” he recalls. “It didn’t take long for people to start sharing the blog with friends and family and soon the entries were circulating far beyond our system. Everyone is affected by health care on a personal level, and, whether they’re aware of it or not, on a political and policy level. The universality of these issues makes the blog relevant far beyond the walls of Park Nicollet.”
I’m encouraged by what I see so far, as most of his blog posts include a story. He appears to be as a good a blogger as Paul Levy, former President and CEO of Beth Israel Deaconess Medical Center in Boston. Levy has continued to blog since his departure but he now calls it Not Running a Hospital.
You can also follow Dr. Abelson on Twitter.