I’m briefly quoted in today’s Chicago Tribune business section in an article titled, Podcasts spread message: Audio and video broadcasts are becoming easier for small firms to use in marketing by Anne Meyer.

To keep the podcast conversational, it helps to have a second person involved in the recording, said Griff Wigley, principal of the Web log coaching firm Wigley & Associates in Northfield, Minn. “Voice is very important,” he said. Without someone else in the room to have a conversation with, “People slip into sing-songy memo speak,” he said.

I get a kick out of how major print publications still insist on making the word ‘weblog’ into two words ‘web log.’ The tyranny of the style guide, I guess.