The staff at Himle Horner, a Twin Cities-based public relations/public affairs group, had a little inservice training this morning about blogging. (Click photo to enlarge.)
Colin Cox, one of their account executives (lower left front in photo), invited me, WCCO-TV reporter/blogger Jason DeRusha (right), and Ed Kohler (left, blue shirt), blogger and producer of TechnologyEvangelist.com and author of the Jucy Lucy Restaurants (spelling explanation here) and Shoefiti blogs, to hit them over their collective heads with as much blog-related info as they could handle. They lasted at least 90 minutes.
One topic I don’t ordinarily cover when first talking about leadership blogging is the role it can play in crisis management. I did today, however, since A) it’s one of the services that Himle Horner offers to its clients; and B) I heard the news reports on the drive to their offices about the shootings at Delaware State University, wondering if the school’s administration would be using a blog as part of the crisis response. (Not. Press release only.)
The Global PR Blog Week (now defunct?) had a post back in July, 2004 on blogging in a crisis that, along with the attached comments, seems to hit all the reasons for using a blog as a complementary crisis management tool.
It was great to finally meet you, Griff. Good times.
It was great to finally meet you, Griff. Good times.
Likewise, Ed. Go easy on those jucy lucys!
Likewise, Ed. Go easy on those jucy lucys!