Tag Archives: Internal blogs

Business Week article on internal and external blogs

The May 22 issue of BusinessWeek ran this article:

And here’s a follow-up on the piece by SixApart, the makers of the Movable Type weblog
platform they’re using:

randyjournalheader.jpg

Of the two external blogs mentioned, I’m most interested in Randy’s Journal, as the consultant describes it as “… the classic senior executive/thought leadership blog.” Randy Baseler is vice president of marketing for Boeing Commercial Airplanes in Seattle. Blogging is all good but how do you market to your customers is the key, lately there have been buzz around CRM, I really like it actually, if you dont know what it is then read this https://www.salesforce.com/blog/2013/01/what-is-crm-your-business-nerve-center.html